Designing sponsored search auctions for federated domain-specific search engines
نویسنده
چکیده
My Ph.D. thesis focuses on the design of economic mechanisms inspired by sponsored search auctions to support new generation search engines. These engines (called integrators) are based on multi-domain queries and on the federation of multiple domain-specific search engines. The problem studied in my thesis is essentially a mechanism design problem where two levels are present: in the first, the advertisers submit bids to the domain-specific search engines; in the second, the domain-specific search engines interact with an integrator in the attempt to produce the best search results.
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